top makeup brands in usa
Put down the lipstick of Chanel! According to a fresh study by advertising business Corra, women of all ages opt for drugstore top makeup brands in usa products such as CoverGirl, Maybelline, Neutrogena, and L’Oreal over pricier rivals. The survey, which polled 1,000 women over the age of 18, found the most brand-loyal customer base in CoverGirl. In reality, for five years or more, nearly half of the clients of CoverGirl used their products, especially blush, bronzer, concealer, foundation, and powder.
Millennial women listed their favorite brands because of low expenses and high quality. Listing drugstore standbys CoverGirl, Maybelline, and Neutrogena as their top three. Beauty brand Revlon, whose eighth-most faithful brand was ranked by millennials. Sells $2 nail polish that outperforms a $27 Chanel nail polish bottle.
13Best Makeup Brands in the USA 2018
From its earliest days, the United States of America has been at the forefront of cosmetic products innovation, entrepreneurship and regulation. Boosted by makeup and premium offerings from some of the best makeup brands in the USA market, the beauty industry in the US is growing at an unprecedented rate.
Indeed, the cosmetic industry is rapidly evolving with the constant shifts in trends and the wave of mergers and acquisitions (M&A) which shows no signs of slowing down in the near future.
The US Cosmetics Industry Revenue
We are entering an exciting era in which the American cosmetics industry is staking its claim and thriving as more and more cosmetic brands are producing beauty products to meet multicultural consumers ‘ unique needs. In 2017, with a market contribution of more than 16 percent, the U.S. was regarded one of the world’s most precious areas for beauty and personal care industry.
Technavio’s recent market study demonstrates that the US color cosmetics industry will receive approximately US$ 15 billion in income by 2022, at a CAGR of over 4 percent between 2018 and 2022.
Estee Lauder has been enhancing women’s beauty since 1946 and is now one of the world’s most renowned cosmetics companies. The brand’s products, which encompass makeup, skincare, and fragrance are innovative, technologically advanced and proven effective.
As far as beauty is concerned, L’Oreal is a worldwide leader. The French business provides cosmetics of superior quality and luxury to females at affordable rates everywhere. You will never be disappointed with L’Oreal, whether you need basis, eyeliner, lipstick or any other makeup item.
Maybelline New York
Maybelline, which began as a tiny family-owned company, is now America’s top cosmetics company. The brand continually provides the recent trend-setting shades of scientifically advanced products.
Recently, having finished the takeover of P&G’s beauty company, doubling the company’s annual income, Coty has become a worldwide leader in cosmetics, fragrances, and professional hair care and styling. With this merger, Coty brought together a powerful portfolio of well-recognized cosmetic products and some of the most competent beauty and consumer goods individuals in the world, making Coty one of the finest makeup products in the United States.
Coty is now arranged by division: Coty Professional Beauty, Coty Luxury, and Coty Consumer Beauty. Within each of these divisions, the firm is focusing on a mix of categories, brands, and channels.
Bartlett explains: “It’s the perfect combination of ultra-luxury glamor mixed with high-performance products. The packaging is so chic and the formulations are on the spot. Charlotte just gets glamor.” In other words, consider Tilbury’s collection of namesake as one of the top makeup brands you can get on with. Here are the selections from Bartlett.
“Charlotte really got this eyeliner’s texture. It begins creamy so you have plenty of time to get perfection, and then dries down for the ideal long-wearing finish.
“Truly provides skin a flawless complexion, blurring imperfections and adjusting the makeup to a bulletproof finish while still whispering on the face and never making cakey.”