top makeup brands in usa

Put down the lipstick of Chanel! According to a fresh study by advertising business Corra, women of all ages opt for drugstore top makeup brands in usa products such as CoverGirl, Maybelline, Neutrogena, and L’Oreal over pricier rivals. The survey, which polled 1,000 women over the age of 18, found the most brand-loyal customer base in CoverGirl. In reality, for five years or more, nearly half of the clients of CoverGirl used their products, especially blush, bronzer, concealer, foundation, and powder.

top makeup brands in usa

Millennial women listed their favorite brands because of low expenses and high quality. Listing drugstore standbys CoverGirl, Maybelline, and Neutrogena as their top three. Beauty brand Revlon, whose eighth-most faithful brand was ranked by millennials. Sells $2 nail polish that outperforms a $27 Chanel nail polish bottle.

13Best Makeup Brands in the USA 2018

From its earliest days, the United States of America has been at the forefront of cosmetic products innovation, entrepreneurship and regulation.  Boosted by makeup and premium offerings from some of the best makeup brands in the USA market, the beauty industry in the US is growing at an unprecedented rate.

Indeed, the cosmetic industry is rapidly evolving with the constant shifts in trends and the wave of mergers and acquisitions (M&A) which shows no signs of slowing down in the near future.

The US Cosmetics Industry Revenue

We are entering an exciting era in which the American cosmetics industry is staking its claim and thriving as more and more cosmetic brands are producing beauty products to meet multicultural consumers ‘ unique needs. In 2017, with a market contribution of more than 16 percent, the U.S. was regarded one of the world’s most precious areas for beauty and personal care industry.

Technavio’s recent market study demonstrates that the US color cosmetics industry will receive approximately US$ 15 billion in income by 2022, at a CAGR of over 4 percent between 2018 and 2022.

Estee Lauder

Estee Lauder has been enhancing women’s beauty since 1946 and is now one of the world’s most renowned cosmetics companies. The brand’s products, which encompass makeup, skincare, and fragrance are innovative, technologically advanced and proven effective.


As far as beauty is concerned, L’Oreal is worldwide leader. The French business provides cosmetics of superior quality and luxury to females at affordable rates everywhere. You will never be disappointed with L’Oreal, whether you need basis, eyeliner, lipstick or any other makeup item.

Maybelline New York

Maybelline, which began as tiny family-owned company, is now America’s top cosmetics company. The brand continually provides the recent trend-setting shades of scientifically advanced products.


Recently, having finished the takeover of P&G’s beauty company, doubling the company’s annual income, Coty has become a worldwide leader in cosmetics, fragrances, and professional hair care and styling. With this merger, Coty brought together a powerful portfolio of well-recognized cosmetic products and some of the most competent beauty and consumer goods individuals in the world, making Coty one of the finest makeup products in the United States.

Coty is now arranged by division: Coty Professional Beauty, Coty Luxury, and Coty Consumer Beauty. Within each of these divisions, the firm is focusing on a mix of categories, brands, and channels.

Charlotte Tilbury

Bartlett explains: “It’s the perfect combination of ultra-luxury glamor mixed with high-performance products. The packaging is so chic and the formulations are on the spot. Charlotte just gets glamor.” In other words, consider Tilbury’s collection of namesake as one of the top makeup brands you can get on with. Here are the selections from Bartlett.

“Charlotte really got this eyeliner’s texture. It begins creamy so you have plenty of time to get perfection, and then dries down for the ideal long-wearing finish.

“This product is the ideal color to define cheekbones and fake that sculpt supermodel and illuminated cheek. This product can also be used as the ultimate multitasker to make eyes pop!”

“Truly provides skin flawless complexion, blurring imperfections and adjusting the makeup to bulletproof finish while still whispering on the face and never making cakey.”


Bartlett suggests, “It’s always trend to make this cutting edge brand.” Here are her top Nars picks. “Its product launches keep me always inspired.”

“An under-eye warrior, this formulation is pigmented enough to cover problem spots and supremely easy to blend. The new extended shades make color matching so easy.

“It may sound trivial, but this sharpener has a totally genius design—it never eats my pencils.”

“An under-eye warrior, this formulation is pigmented enough to cover problem spots and supremely easy to blend. The new extended shades make color matching so easy.


“Lashes are paramount, and they don’t have to cost a fortune to bring the drama,” asserts Ta. When it comes to flirty fringe, Kiss is, hands down, one of the top makeup brands to sink your lashes into. Here are his Kiss picks.

“These lashes add just the right amount of drama and look supernatural because of the knotless band. They also act as a black liner, so if you are in a rush, these are all you need!”

“The individual lashes add definition to the eyes but looks very natural.

“This adhesive is super gentle and has added benefits of biotin and blueberry extract.”

Armani Beauty

Ta says, “Armani has great, easy to work with formulas that mix and blend well. Here are his Armani Beauty must-haves.

“If you’re looking for the perfect pinky-brown nude, this is it.”

“I love to mix this Fluid Sheer into foundation; it brings more warmth to the foundation and livens up your skin.”

“They are so blendable and easy to work with—like magic!”


“Dior has real pro-artists tools for flawless red carpet makeup and air-brushed finishes,” explains Martin. Here are his favorite Dior picks.

“This is great for dark spots and dark circles on medium to medium-dark skin tones. Start light, and build to your desired coverage.”

“A red carpet go-to for those who are more on the combination side who need more balanced coverage.”

“While this gives you a great matte effect on the lips, I love using it on the cheeks with a stipple brush to create see-through color. Matching cheek and lips never looked so chic!”

Honest Beauty

“For all my green girls,” Martin says, Honest Beauty is a top makeup brand with completely safe. Clean products that really work.” Here are his Honest Beauty picks.

“These are the perfect formula and shades for a more natural look without looking like you have lipstick on.”

“The perfect cream blush for a sheer wash of color while hydrating winter skin.”

“This incredible mascara separates and lengthens on its own, and used after the primer. It has more volume to each individual lash.

Surratt Beauty

Martin exclaims, “They have the best multiuse products, truly second to none.” Here are his favorite Surratt Beauty picks…

top makeup brands in usa“I love using this on deep, dark skin tones. This pops color on the cheeks without looking too made up.”

“These duos create a ton of dimension on the eyes and even on the skin. There are SO many great options to choose from!”


Shiseido has reached a leading role in the worldwide beauty, cosmetics, and fashion world. Being one of the very few Japanese not – for-process products. The firm has been following a distinctive approach. That is not so common for Asian enterprises that spread across the country.

Shiseido utilized acquisitions as a primary medium to gain a foothold. In the growing cosmetics markets of the United States and Europe. Another reason for Shiseido’s success has been its ability to span markets from the value segments. To the premium segment by creating distinct brand identities for its product lines.

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